{"componentChunkName":"component---src-routes-tools-glossary-item-js","path":"/social-media-tools/glossary/utm-code","result":{"data":{"wordpressPost":{"title":"[INTERNAL] UTM Code [EDIT]","content":"\n<p>A UTM code is a basic piece of code added to the ending of a URL to aid in tracking the performance of social media and content campaigns. There are 5 URL parameters you can choose from for tracking, which include: Content, term, campaign, medium and source.</p>\n\n\n\n<p>The categories you measure through UTM codes are located in  analytics and reports, giving you a more precise overview of your tracked dimensions and marketing performance. Google’s&nbsp;<a target=\"_blank\" href=\"https://ga-dev-tools.appspot.com/campaign-url-builder/\" rel=\"noreferrer noopener\">URL builder</a>&nbsp;offers a fast and easy way to create UTM codes. The steps are as follows, first add your website address and choose your campaign parameters.</p>\n\n\n\n<h2>The parts of a UTM code</h2>\n\n\n\n<p>A UTM code will look like this:</p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps://vistasocial.com/signup/pro+?utm_source=blog\n</div></figure>\n\n\n\n<p>UTM codes are split into two components:</p>\n\n\n\n<ul><li>The Tracking variable: A code which identifies the entity being tracked (such as the social media platform you’re getting traffic from)</li><li>UTM Parameter: The source, campaign, content, term, or medium you’re tracking.</li></ul>\n\n\n\n<h2>Which elements can a UTM code track?</h2>\n\n\n\n<p>There are different tracking codes which measure different aspects of tracking.</p>\n\n\n\n<ul><li><strong>Traffic Source:</strong>&nbsp;With a source parameter, you’ll figure out exactly where your traffic came from. UTM_Source will show which of your social accounts receives the most traction. Example: &amp;utm_source=Instagram</li><li><strong>Medium:&nbsp;</strong>The Medium parameter tracks what type of content your visitor came from. Example: &amp;utm_medium=social</li><li><strong>Campaign name:</strong>&nbsp;With the campaign name option, you’ll measure the performance of a strategy in your marketing plan. For instance, you might use this parameter to measure the difference in impact between two Facebook campaigns you ran. Example: &amp;utm_campaign=facebook-campaign-1</li><li><strong>Content:&nbsp;</strong>If you have different links that are all sending users to the same URL, the content parameter will measure and track which link garnered the most traffic. Example: &amp;utm_content=linkoption</li><li><strong>Keyword term:&nbsp;</strong>With the term parameter, you’ll track which of the keywords your website visitor found you with. Example &amp;utm_term=what-is-a-utm-code</li></ul>\n\n\n\n<h2>Benefits of using a UTM code</h2>\n\n\n\n<p>A UTM code is a useful way to track more information about your campaigns using Google Analytics.</p>\n\n\n\n<p>With unfettered access to URL tracking solutions, you’ll be able to:</p>\n\n\n\n<ul><li>Increase investments in areas of your site that bring in more traffic</li><li>Optimize call to action components in your campaigns by testing which CTAs draw more clicks</li><li>Examine the reach and impressions of each campaign and get further insights about which social channels your customers are present on.</li></ul>\n\n\n\n<p>Prior to UTM codes, it was difficult to track content variables in A/B testing. However, with a tool like&nbsp;<a target=\"_blank\" href=\"https://vistasocial.com/\" rel=\"noreferrer noopener\">Vista Social</a>&nbsp;and a foundational knowledge of UTM parameters, your can take control of your web presence in a powerful way.</p>\n","excerpt":"<p>A UTM code is a basic piece of code added to the ending of a URL to aid in tracking the performance of social media and content campaigns. There are 5 URL parameters you can choose from for tracking, which include: Content, term, campaign, medium and source. The categories you measure through UTM codes are [&hellip;]</p>\n","date":"2023-07-31T01:42:24.000Z","author":{"name":"Brittany Garlin","avatar_urls":{"wordpress_96":"https://secure.gravatar.com/avatar/a8a3253c9760cf6bdcc32cbb3480b547?s=96&d=mm&r=g"}},"categories":[{"slug":"internal","name":"[internal]"}],"featured_media":null,"yoast_meta":{"yoast_wpseo_title":"[INTERNAL] UTM Code [EDIT] - Vista Social","yoast_wpseo_metadesc":"Explore UTM Codes with our guide: Learn how to use these tracking parameters to measure and analyze the effectiveness of your marketing campaigns.","yoast_wpseo_canonical":"https://cms.vistasocial.com/?p=16567"}}},"pageContext":{"article":"internal-glossary-utm-code","name":"UTM code","description":"A UTM code is a basic snippet of code added to the end of your URL to assist with tracking the performance of content and social media campaigns. There are…"}},"staticQueryHashes":["63159454"]}