{"componentChunkName":"component---src-routes-tools-glossary-item-js","path":"/social-media-tools/glossary/shadow-banned","result":{"data":{"wordpressPost":{"title":"[INTERNAL] Shadow Banned [EDIT]","content":"\n<p>Have you noticed a abrupt decline in your social media engagement? Has your content stopped surfacing in people&#8217;s feeds?</p>\n\n\n\n<p>If that&#8217;s the case, you could have been shadow banned.&nbsp;</p>\n\n\n\n<p>Social media platforms have&nbsp;<a target=\"_blank\" href=\"https://blog.twitter.com/en_us/topics/company/2018/Setting-the-record-straight-on-shadow-banning\" rel=\"noreferrer noopener\">publicly denied</a>&nbsp;the act of shadow banning. But platforms have also acknowledged that their algorithms tend to play a part in which content is given air time and boosted.</p>\n\n\n\n<p>Although platforms might not technically shadow ban accounts, their algorithms could still be minimizing public exposure to your content without letting you know.</p>\n\n\n\n<h2>What does shadow banned mean?</h2>\n\n\n\n<p>Shadow banned means that your social post has been blocked or restricted in some way without you receiving any warning.</p>\n\n\n\n<p>The concept of shadow banning started getting popularity around 2018 when political conservative account owners alleged&nbsp;<a target=\"_blank\" href=\"https://www.theguardian.com/media/2018/jul/26/what-is-shadow-banning-conservatives-twitter-trump\" rel=\"noreferrer noopener\">they were being shadow banned</a>.&nbsp;</p>\n\n\n\n<h2>How to know if you’re shadow banned</h2>\n\n\n\n<ul><li><strong>Engagement on your content has gone down.&nbsp;</strong>If you noticed that your content is suddenly receiving fewer and fewer likes and comments, there’s a likely possibility that fewer people are seeing it.</li><li><strong>Your posts aren’t showing up on public feeds.</strong>&nbsp;If your posts aren’t surfacing on the explore pages or any searches, you’re missing out on possible engagement and new followers.&nbsp;&nbsp;</li></ul>\n\n\n\n<h2>How to avoid getting shadow banned</h2>\n\n\n\n<ul><li><strong>Follow the terms of service.&nbsp;</strong>It’s easy to look past the terms of service, but if you think you’ve been shadowbanned, examine the terms to see if your account is in violation.&nbsp;</li><li><strong>Don’t spam content.&nbsp;</strong>Social media algorithms don’t like seeing the same thing repeatedly. Experiment with different versions of content and other themes.</li><li><strong>Audit your hashtags.&nbsp;</strong>Ensure you are using hashtags that are relevant to your content and aren’t using any banned hashtags.&nbsp;</li></ul>\n","excerpt":"<p>Have you noticed a abrupt decline in your social media engagement? Has your content stopped surfacing in people&#8217;s feeds? If that&#8217;s the case, you could have been shadow banned.&nbsp; Social media platforms have&nbsp;publicly denied&nbsp;the act of shadow banning. But platforms have also acknowledged that their algorithms tend to play a part in which content is [&hellip;]</p>\n","date":"2023-07-31T01:09:37.000Z","author":{"name":"Brittany Garlin","avatar_urls":{"wordpress_96":"https://secure.gravatar.com/avatar/a8a3253c9760cf6bdcc32cbb3480b547?s=96&d=mm&r=g"}},"categories":[{"slug":"internal","name":"[internal]"}],"featured_media":null,"yoast_meta":{"yoast_wpseo_title":"[INTERNAL] Shadow Banned [EDIT] - Vista Social","yoast_wpseo_metadesc":"Unravel the concept of shadow banning with our guide: Understand its implications on social media and ways to avoid it for better online visibility.","yoast_wpseo_canonical":"https://cms.vistasocial.com/?p=16537"}}},"pageContext":{"article":"internal-glossary-shadow-banned","name":"Shadow banned","description":"Have you noticed a sudden drop in your social media engagement? Have you stopped seeing your content in public feeds? If so, you may have been shadow banned.  Social media…"}},"staticQueryHashes":["63159454"]}