{"componentChunkName":"component---src-routes-tools-glossary-item-js","path":"/social-media-tools/glossary/quality-score","result":{"data":{"wordpressPost":{"title":"[INTERNAL] Quality Score","content":"\n<p>Quality Score is a paid advertising relevance metric that estimates how useful your ad and landing page are for the query or audience. Higher scores usually lower costs and improve delivery.</p>\n\n\n\n<p>It’s influenced by:</p>\n\n\n\n<ul><li>Expected click-through rate</li><li>Ad relevance</li><li>Landing page experience</li></ul>\n\n\n\n<p>Example:<br>Two brands bid on similar keywords. Brand A sends traffic to a generic homepage. Brand B sends traffic to a tightly matched landing page with clear headline alignment. Brand B gets lower CPC and better conversion efficiency — often with a better Quality Score.</p>\n\n\n\n<p>How to improve it:</p>\n\n\n\n<ul><li>Align keyword intent and ad copy.</li><li>Improve landing page speed and clarity.</li><li>Remove message mismatch between ad and page.</li><li>Keep strong CTA continuity.</li></ul>\n\n\n\n<p>Quality Score is not the final goal, but it’s a powerful efficiency signal.</p>\n","excerpt":"<p>Quality Score is a paid advertising relevance metric that estimates how useful your ad and landing page are for the query or audience. Higher scores usually lower costs and improve delivery. It’s influenced by: Expected click-through rate Ad relevance Landing page experience Example:Two brands bid on similar keywords. Brand A sends traffic to a generic [&hellip;]</p>\n","date":"2026-03-15T16:00:19.000Z","author":{"name":"Bobby Fischer","avatar_urls":{"wordpress_96":"https://secure.gravatar.com/avatar/be348c275b734bfd449e82db5074273e?s=96&d=mm&r=g"}},"categories":[{"slug":"internal","name":"[internal]"}],"featured_media":null,"yoast_meta":{"yoast_wpseo_title":"[INTERNAL] Quality Score - Vista Social","yoast_wpseo_metadesc":"","yoast_wpseo_canonical":"https://cms.vistasocial.com/?p=30169"}}},"pageContext":{"article":"internal-glossary-quality-score","name":"Quality score","description":"Quality score is a relevance metric used in paid advertising platforms to estimate ad quality based on expected click-through rate, ad relevance, and landing page experience."}},"staticQueryHashes":["63159454"]}