{"componentChunkName":"component---src-routes-tools-glossary-item-js","path":"/social-media-tools/glossary/facebook-retargeting","result":{"data":{"wordpressPost":{"title":"[INTERNAL] Facebook Retargeting [EDIT]","content":"\n<p>Similarly to how it functions on other platforms, Facebook retargeting uses a pixel that tracks site visitors, so if they leave without making a purchase, they’ll be presented with related ads the next time they log into Facebook to help increase the chances of conversion in the future.</p>\n\n\n\n<h2>How to use Facebook retargeting</h2>\n\n\n\n<p>To run a Facebook retargeting campaign:</p>\n\n\n\n<ul><li>Install your Facebook Pixel.</li><li>Navigate to your Facebook business user interface.</li><li>Choose <strong>Audiences</strong> from the drop-down box.</li><li>Click on <strong>Create Audience</strong>, then <strong>Custom Audience</strong>.</li><li>Choose <strong>Website Traffic</strong>.</li><li>Decide which activity should trigger ads. For instance, you can choose for people to see your ad when they visit your website, see a specific page or haven’t.</li><li>Come to your profile in a certain amount of time.</li><li>Personalize and design your ad.</li></ul>\n\n\n\n<h2>Best practices for Facebook retargeting</h2>\n\n\n\n<p>Like any kind of advertising campaign, it’s crucial to have a strategy in place. Making the most of your Facebook retargeting strategy means tracking and measuring your campaigns carefully with a tool, like Vista Social, zeroing in on the right audience, and optimizing your ads.</p>\n\n\n\n<p><strong>Other tips:</strong></p>\n\n\n\n<ul><li><strong>Segment your audience.</strong> Customizing your ads to suit specific audiences will improve your chances of click-throughs and conversions.</li><li><strong>Exclude past purchases.</strong> Avoid targeting audience members who have already bought the product you’re trying to sell.</li><li><strong>Optimize your landing pages.</strong> When people arrive on your website, make it easier for them to know what to do next.</li><li><strong>Set up schedules.</strong> Run your ads on the times and days that your audience is most likely to be online.</li><li><strong>Use dynamic ads.</strong> Adapt dynamic ads to remind your customers of the specific products they were looking at on your site.</li><li><strong>Track and measure</strong>. Use tools like Vista Social to track the performance of your campaigns and optimize them in the future.</li></ul>\n","excerpt":"<p>Similarly to how it functions on other platforms, Facebook retargeting uses a pixel that tracks site visitors, so if they leave without making a purchase, they’ll be presented with related ads the next time they log into Facebook to help increase the chances of conversion in the future. How to use Facebook retargeting To run [&hellip;]</p>\n","date":"2023-07-25T18:35:42.000Z","author":{"name":"Hailey Roover","avatar_urls":{"wordpress_96":"https://secure.gravatar.com/avatar/421b62e6ef194f20445416febeb3d1ad?s=96&d=mm&r=g"}},"categories":[{"slug":"internal","name":"[internal]"}],"featured_media":null,"yoast_meta":{"yoast_wpseo_title":"[INTERNAL] Facebook Retargeting [EDIT] - Vista Social","yoast_wpseo_metadesc":"Making the most of your Facebook retargeting strategy means tracking your campaigns carefully with a tool, zeroing in on the right audience ...","yoast_wpseo_canonical":"https://cms.vistasocial.com/?p=16313"}}},"pageContext":{"article":"internal-glossary-facebook-retargeting","name":"Facebook retargeting","description":"Similar to how it functions on other platforms, Facebook retargeting uses a pixel that tracks site visitors, so if they leave without making a purchase, they’ll be presented with related…"}},"staticQueryHashes":["63159454"]}