Real Estate Social Media Contests to Boost Engagement

With captivating, fun, and interesting real estate social media contests, you can help your clients win TONS of followers. (And even close deals. 🙂 )

You’d better believe it… Regular, run-of-the-mill content won’t cut it anymore.

To capture attention and encourage interactions, your clients must provide fun, exciting, and memorable experiences for audiences. 

This is where real estate social media contests come in handy. 

Social media contests can be powerful tools to help your clients boost engagement and turn passive followers into buyers and investors. 

So, if you’re ready to weave giveaways into your content strategies, continue reading to learn the top real estate contest ideas to level up your clients’ social media game.

What you will learn

• Why are real estate social media contests great for boosting engagement?
• What are the top 5 real estate social media contests to drive engagement?
• How can you use Vista Social for real estate social media contests?
• Are you ready to increase engagement with real estate social media contests?

Why are real estate social media contests great for boosting engagement?

Real estate social media contests spark excitement and interaction, making them excellent tactics for driving audience engagement. 

Below are several other reasons real estate social media contests can be excellent engagement boosters.

• Increases social sharing. Participants are likely to share social media contests with their followers and networks, which helps expand the reach and visibility of your clients’ brands
• Drives interactions. Many people love a good challenge and a chance to win something. Social media contests can be great motivators for audiences and potential buyers to engage with your clients’ brands
• Fosters a sense of community. Social media contests encourage interactions, helping followers connect with your clients’ brands and each other
• Encourages User-Generated Content (UGC). Contests can entice your clients’ audiences to share ideas, photos, videos, and other content, turning them into brand ambassadors. These help amplify your clients’ real estate social media marketing efforts

[Must read: Real Estate Social Media Marketing: Where to Start]

What are the top 5 real estate social media contests to drive engagement?

Encourage active audience engagement with your clients’ brands with the real estate social media contests below.

1. Like and share contests 

Keep your clients’ social media contests simple to entice audiences into joining. 

You can run an Instagram giveaway where participants simply like and share your client’s post on their profiles to enter the contest.

The no-fuss mechanics and the chance to win a prize require little effort. It can motivate more people to join while expanding your clients’ reach and visibility. 

For example, you can share a beautiful photo of your client’s newest listing and ask followers to like and share the post to win a gift card to a home decoration store. 

It’s a great way to promote the property while encouraging participants to spread the word about your clients. 

Leverage the social media management platform Vista Social. It helps you track and measure your clients’ likes and shares easily.  

The platform’s social media analytics feature includes comprehensive reports and dashboards for efficient audience engagement analysis. 

2. Share personal stories

Run social media contests that help your clients engage AND connect with their followers. 

For example, ask your clients’ followers to share something real estate-related in the comments, such as the most memorable open houses they’ve been to or their funniest experiences with realtors. 

You can choose winners randomly or run polls to determine the winner.

The contest helps your clients foster connections with participants and their followers, boosting interactions and engagement.

Stay on top of your clients’ comments, messages, mentions, and reviews with Vista Social’s social media engagement feature, which includes a unified Social Inbox.

3. Local business collaborations

Collaborate with a local retail store or coffee shop and offer one of their products as a contest prize.

For instance, you can run a TikTok contest where followers share a short video of them enjoying a menu item from the local cafe and tag your clients’ and the partner cafe’s usernames to join the contest.

[Must read: How to Sell on TikTok: 7 Easy, Simply Steps [For Agencies]]

It’s a strategic way to encourage social media engagement while promoting local businesses near the properties in your clients’ listings.

It also encourages UGC, giving your clients more content to share (with attribution and permission) and supplement their social media posts.

Remember to include relevant hashtags to get your clients’ social media contests in front of more people and potential leads.

Use Vista Social’s AI hashtag generator to find relevant and trending hashtags with one click.

4. Trivia contest

Host fun and exciting social media giveaways by running trivia contests.

Below are a few trivia contest ideas you can weave into your clients’ social media strategies.

• Myth busters: Real estate edition. Ask trivia questions on common misconceptions about real estate. It can be as simple as, “True or False: It’s always best to set a higher selling price”
• Neighborhood facts. Challenge your clients’ followers on their neighborhood knowledge, including historical facts and local landmarks. You can post the quiz on your clients’ Stories and feed posts
• Spot the difference. Post almost identical images of a client’s property. Ask audiences to spot the difference and share their answers in the comments. The first commenter wins and gets a prize 

Include fun and catchy captions to draw attention to the post and encourage participation. 

Use Vista Social’s ChatGPT-powered AI Assistant to quickly generate engaging Facebook, TikTok, LinkedIn, and Instagram post descriptions and taglines.

5. Share a joke or meme contest

Throw some humor into your clients’ social media content and strategies by running a “Share a meme or joke” contest.

Ask your clients’ followers to share real estate-related jokes or funny memes to participate in a TikTok or Instagram contest.

The contests can evoke positive emotions, helping your clients stay top of mind among potential buyers while forming connections with audiences.

To boost engagement further, interact with participants in your clients’ comments sections. 

Laughing emojis or simple praise for their submissions can spark a lasting connection between your clients and their followers.

How can you use Vista Social for real estate social media contests?

Manage profiles and publish your clients’ real estate social media contests and posts efficiently with Vista Social. 

The platform includes a social media publishing feature that lets you schedule your clients’ posts to publish on optimal dates and times automatically.

[Must read: How to Manage Multiple Social Media Accounts [2024]]

You can also add your clients’ posts to a scheduled post queue, save them as drafts for client review and approval, and publish content in bulk.

Use the platform’s social media listening feature for new ideas to create and run relevant, timely, or trending contests.

You can set the keywords, and the tool will pull conversations on or mentions of those terms into one manageable space.

If you’re leveraging your clients’ social media contests to generate more leads, create and customize landing pages with Vista Page. 

The link in bio tool lets you create mini-websites to house your clients’ relevant links, lead-generation content, and other conversion-related elements and tools.

The best part is that you can customize a version of your clients’ social media posts and schedule them to auto-publish on their Vista Pages. 

Don’t miss out on the platform’s other awesome social media management tools, from reputation management features to content calendars and approval workflows.

[Must read: Best Platform For Social Media Management [2024]]

Are you ready to increase engagement with real estate social media contests?

Give your clients’ engagement rates a boost with fun and exciting real estate social media contests.

Be creative and experiment with various formats and styles to run contests that will engage followers and, in turn, convert them into buyers and investors. 

Use a modern social media management platform like Vista Social to turbocharge your clients’ content publishing and engagement management.

Start your FREE Vista Social account now.