Calculating your Engagement Rate

If you’ve been focused on getting more followers and are pumping out tons of content, here’s something to keep in mind: quantity means nothing without quality.

The best way to measure your Instagram success and how well your audience connects with your content isn’t by the number of your followers or how many posts you’ve created, but by how engaging your content is to your audience. Today we’re going to talk about two simple ways to figure out your engagement rate, and trust me, it’s easier than you think.

Understanding Engagement Rate

So, what is engagement rate? It’s a metric that tells you how well your audience is interacting with your content. Whether you’re an aspiring content creator or a trusted social media manager, this is an excellent way to gauge your post effectiveness relative to your audience behavior.

Manual Calculation Method

The first way is to calculate it yourself. You’ll take the total likes, comments, saves, and sends, divide that by your reach, then multiply by 100 to get your percentage.

Using an Engagement Rate Calculator

If you want to be more efficient, an Instagram engagement rate calculator is a better option. This social post performance report gives you an instant engagement rate metric without needing any manual calculations. This tool (Vista Social) takes your post impressions, which represents how many times your content was seen, and divides them by your engagement times 100 to get your engagement rate.

Viewing Reports in Vista Social

You can view this right on each post in the calendar or by running reports on Vista Social. Just make sure you’ve selected the right profile in the profile selector, then head to reports. From there, run a post performance report and check out your engagement rate in the summarizing widgets at the top.

And those are two ways to calculate your Instagram engagement rates. Speaking of engagements, if you’re looking to create even more engaging content, check out our next video. It’s packed with tips to help you discover fresh content ideas and reach the right audience using hashtags. Stay social and we’ll see you in our next one.